NBA Street V3 GameCube

One IP-widening mutation piloted by industry third party giants Electronic Arts in recent years has been the 'Street' franchise. Part of the EA Big umbrella brand introduced to include the new franchises of SSX et al., the 'Street' moniker has spread to versions of EA's NFL/Madden portfolio, and a FIFA version is soon to be released. But it was as a variant of their long-running NBA-licensed series that the subtitle first debuted. And unlike the rather more frivolous NFL Street, NBA Street is grounded a little more in reality. Street Basketball, or Streetball, is a real and equally popular, if less official, version of the sport. In New York basketball mythology, Rucker Park in Harlem and The Cage in Lower Manhattan are every bit as famous as Madison Square Gardens. Big Streetball games at any of New York's famous courts have been known to draw bigger crowds than some Knicks games. Just as Michael Jordan is a league-personifying hero to NBA fans, 'The Goat' is an equally legendary figure for Streetball devotees. On the opposite coast of the USA, Los Angeles has a Streetball scene to match New York's, and Atlanta and Miami are big centres too. But why do flashy basketball spin-offs from EA look like NBA Street V3 now, when in 1994 they looked like NBA Jam? Streetball has been getting more mainstream exposure and this has not escaped the notice of the marketing svengalis at EA. Basketball-only sneaker company And 1 has recently popularised the culture with a series of Mixtape Tour DVDs. These in turn started when the company's owners saw then streetball legend Rafer Alston play and wanted to get him exposure. The plan worked and Alston now plays in the NBA. Other NBA players known for their streetball prowess and who still play in the off season include Stephon Marbury (street name: Starbury) and Allen Iverson. To this day, Jason Kidd and Gary Payton insist they couldn't hold a candle to their childhood friend, Streetball player Demetrous 'Hook' Mitchell, just released from prison. The And 1 Mixtape DVDs have